Wednesday, February 21, 2007

News Flash - Silver in Berlin for Casal Caeiro

Berlin Wine Trophy
The international wine competition in the capital city of Berlin

"Since 1994, Deutsche Weinmarketing has been organising a wine-tasting competition within the frame of the Berlin Wine Fair, which is the largest consumer wine fair in Germany.

From the beginning, this event has been monitored by the Berlin State Wine Office. In 2003, the OIV – the International Organisation of Vine and Wine – supervised and rated the performance of the event. Due to an excellent rating, the Berlin Wine Trophy has been running every year under the aegis of the OIV. This is the highest distinction for the Berlin Wine Trophy event.

However, at the national level, a change in the wine law regulations was necessary to be able to organise a recognised wine-tasting event in Berlin as a non-wine-growing Federal Land like in all other world capitals. After this obstacle was removed in December 2005, the Berlin Senate recognised Deutsche Weinmarketing as the carrier of the international competition “Berlin Wine Trophy” and notified the Federal Ministry and the European Commission accordingly.

We are glad that producers are now able to affix the rankings obtained during the Berlin Wine Trophy as a medal on the respective bottles. An ideal marketing aid assisting consumers with their decision when purchasing high-quality wines. Deutsche Weinmarketing and the whole team of Berlin Wine Trophy are looking forward to present their wines to the international jury for an award during the next wine-tasting event 2007."

Your Berlin Wine Trophy Team

Footnote: Text taken direct from the Wine Trophy website. Is it politically correct to say that this explanation sounds a bit "Vorsprung Durch Technik"?

No comments:

Post a Comment