Wednesday, December 16, 2009

'Flat-pack' wine for Scandinavia!

We are delighted, in the last few hours, to have picked up a new customer in Scandinavia, and at exactly the same moment our transporter has given me an inspired idea for the packaging....

Scandinavia is of course, the home of 'flat-pack' furniture, so why not 'flat-pack' wine as illustrated in the photograph above? Compacted into it's new, re-shaped, designer plastic wrapping is (believe it or not) a six bottle carton of wine, reduced to only a few centimetres thick!

Imagine how this new idea could revolutionise the home delivery of wine - if you are not at home the delivery driver will simply be able to slip it through your letter box. It might make a bit of a mess of your floor, but at least you won't have to wait for it to be re-delivered.

It's amazing how some great ideas are often discovered completely by accident.... quite literally.

No comments:

Post a Comment