
Directly related to awareness in re-cycling is the recent push in the bottling market towards greater use of lightweight bottles. Personally I am in two minds about this....
The cheaper lightweight bottle is traditionally associated with less expensive wines, and therefore does not necessarily project the right image for your product. Now, I am not for one second supporting the use of the super-heavyweight receptacle (that nearly breaks your wrist when you pick it up from the table to pour a glass), but nor do I want something that will be blown over in a light breeze, or even worse, arrive broken at it's destination. There has to be some compromise.
Our bottle supplier is now offering a 'Prestige' bottle with new Eco-friendly credentials, or so they claim. It uses less glass, uses less energy to produce (and boy, does glass production use a lot of energy), and because it weighs less, reduces the carbon footprint of moving it around the world! To be very honest I quite liked the sample that they showed me, it actually looked and felt very much the same as the bottle we use now, until I put in on a scale in our laboratory.... et voila.... 103g lighter.
Without the aid of a calculator I was easily able to work out that a 12 bottle case would be more than 1kg lighter, and our average pallet could weigh between 60-70 kg less than it does now.
I think that we will certainly have to give this a try, and at least see how this new 'eco-bottle' performs on our bottling line.
No comments:
Post a Comment