Showing posts with label APRIL FOOLS. Show all posts
Showing posts with label APRIL FOOLS. Show all posts

Friday, April 01, 2011

Beer for dogs! What next, wine for cats?

In the difficult economic climate that exists at the moment we are always looking for new ways to develop our sales.

We recently saw a beef flavoured beer especially developed for dogs, in a glass bottle with a picture of a weimaraner on the label. Imported from Holland it is called Kwispelbier, which literally translated means 'tail-wagging beer'. Made using a traditional beer brewing technique, it contains malted barley extract and absolutely nothing harmful - consequently the dogs are really lapping it up (in every sense of the word!)

So, if they can make a beer for dogs, then why not a wine for cats? We are so near the sea that consumers often say that they can taste the salt air in our Albariño, so how about enhancing this flavour with a bit of fish or seafood? It would be quite a simple process to macerate some fish or seafood in the tanks - et voila! A new product for cats, opening a whole new world of possibilities for our bodega.

Any suggestions for a suitable name? How about 'CataPesca' - which loosely translated would mean 'tasting of fish'?

Thursday, April 01, 2010

Think pink...... Think Albariño!

Two new products in one week is probably too much for some, but I guess it's just that time of year in our bodega - when we finally start to 'roll out' the wines of the new vintage.

This latest addition is however, quite a revelation..... an Albariño Rosada (rosé). Earlier this year, when we were studying the demonination rules for making our 'sobre lias' wine, we stumbled across some old documents relating to the production of rosé. As you may or may not be aware, there are already a couple of red wines made here in the Rias Baixas area, using grape varieties such as Caiño Tinto and Mencìa. On their own, not always very exciting, and often a little expensive, but they do have much greater potential when it comes to blending - the word 'blending' being very significant here.

Nearly every rosé wine is made by taking red grapes, crushing them, and then leaving the skins in contact with the juice for a short time, to macerate and extract a little colour. (I love the expression that the Americans use for this when they make their Zinfandel, calling it a 'blush' wine). There is however, another method, formerly used in Champagne making I think - simply blending a little red into their white wine to make it pink. This blending is the method that we have adopted for our exciting new Albariño, giving us greater opportunity to control both the exact flavour and hue of the finished wine.

By taking a little Caiño (up to 15%) and blending it with our Albariño wine, we emerge with a rather pleasing rosé wine. The marriage of red and white grapes yields an elegant, yet intensely fruity wine that finishes with just a hint of spice and the flavour of crushed strawberry - a super refreshing summer wine.

For the packaging we have named our new baby Casita Martin, and used a bright, clean, fresh image, in keeping with the wine. As it contains less than 15% of Caiño, we are still allowed to mention Albariño Rosado on the label.


We antcipate that this new product will be a big hit this summer, and will be especially popular for weddings. With my own personal interest in Photoshop I am actually contemplating personalised labels, incorporating a photo of the happy couple..... this might be a bit over ambitious, but we shall see!

Wednesday, April 01, 2009

The 'Pontevedra Paradox'

Barely a week passes these days without some expert or other telling us that we should eat this, or not eat that, as is may or may not be bad for our health. Indeed, sometimes the apparent contradictions can be quite stark, and often very confusing for the consumer.

Of course doctors and scientists often work around the clock to help develop new drugs or discover the 'miracle cure', when sometimes natural health enhancers can actually be something that we already include in our regular diet.

From around the world we see apparent examples of how eating habits can affect our longevity – the Japanese for instance, who eat a low fat diet that includes fish and rice etc, often living to a ripe old age as a result. A littler nearer to home there are cases such as Scotland, which has one of the highest rates of coronary heart disease on the planet – is this be down to the amount of fried food they consume, or could it just be genetic?

Anyway, now for some much more significant news about health and diet……

Back in 1992 a French scientist coined the expression the ‘French Paradox’, which indicated that drinking red wine in moderation was actually good for you (although the boom in consumption was not actually seen until a little later). The 'paradox' was that the French seemingly enjoyed a very low rate of coronary heart disease, despite including high levels of saturated fats in their diet. This was eventually attributed to their custom of consuming a glass of red wine with nearly every meal, and was therefore assumed to be beneficial.

In recent weeks Italian research also claims that red wine increases the female libido. See this Decanter article for the juicy details (and then nip down to your local supermarket to buy a bottle for the wife!)

And so to white wine - From new research in Massachusetts we now hear that some white wines (again taken in moderation) can actually stimulate sensory receptors in the brain, thereby increasing our capacity to process information.

Don’t ask me how or why lesser known varietals were included in the study, but apparently there is a specific enzyme in the Albariño grape variety that singles it out as being particularly effective! This is down to a chemical reaction that apparently takes place between the deoxyribose sugars that exist in human DNA and an enzyme in the wine, which results in heightened activity. Hands up everyone who even begins to understands that!....... Perhaps this could explain why we can sometimes feel a little euphoric when we have had one glass too many? (But this is just my own idea and not a part of the official research).

So now we sit back and wait for the world to react (and the orders to come flooding in), assuming that this new theory is not eventually contradicted by yet another expert.

Tuesday, April 01, 2008

Did you miss us at Prowein?

Click image to enlarge

You can imagine my astonishment when I received an e-mail yesterday, from a prospective Dutch importer asking for samples. Not because they asked for samples, but because they said that they could not find our stand at Prowein this year!

Having invested a fortune in building one of the most dynamic, space-age pavilions ever to be seen at a wine fair, it left me scratching my head...... what exactly do we have to do to get noticed? Brightly lit, and with our logo visible from every conceivable angle, I cannot imagine how anyone could possibly miss us. Maybe the stand was simply too big, and customers were not expecting something so dramatic - I will never know.

Anyway, I would just like to take this opportunity to thank our German design partners, Pfallioor GmbH for their patience, and considerable creativity in helping us put together this idea. I am left wondering if we will be able to come up with something better in 12 months time?

Sunday, April 01, 2007

Visit with Google, now taste with Prolafiol!


If you tried the virtual visit with Google Earth recommended in my last post, and were astonished by the technology, then you really have to try this one to believe it.....

Prolafiol® tasting technology has been around for one or two of years now and we are delighted that (after much pressure from our local D.O.), they have finally added Albariño to their list of noble grape varieties. We invite you to try this unique virtual “tasting” experience – Please start by double clicking on the image to enlarge and then follow the instructions carefully:

Hands must be perfectly clean before starting (do not use perfumed hand wash)

1. Click box in lower right corner to activate Prolafiol tasting.
2. Using finger tip very gently rub selected coloured box
(Warning! Excessive pressure may damage your screen)
3. Finger tip should now reveal trace odours of chosen grape variety
4. Repeat process for next selection (using different finger)

As with any new technology there have been problems depending on your operating system (for example, I have been trying to establish if it works with new Windows Vista). If you need any advice just drop me an e-mail.

Happy (virtual) tasting!